Interwine Hanoi Roadshow — Complimentary Vietnam Edition
Secure your exhibition space at the 37th Interwine by August 31 to unlock an exclusive, complimentary invitation to the Interwine Hanoi Roadshow in Vietnam on November 20, 2026.
The 37th Interwine & Spirits Asia, held in Guangzhou from November 16-18, 2026, serves as the definitive gateway for global producers to access the dynamic Chinese market. To further amplify the return on investment for our international exhibitors, we are pleased to announce an exclusive opportunity: exhibitors who confirm their booth booking for the 37th Interwine before the August 31 deadline will receive a complimentary invitation to join our Hanoi Roadshow in Vietnam, taking place on November 20, 2026. This strategic expansion into the Vietnamese market provides a seamless bridge between two of Southeast Asia’s most compelling trade hubs, allowing brands to maximize their regional footprint through a single commitment.
Expanding Your Footprint into Vietnam
The Vietnamese market is currently undergoing a significant transformation. Driven by a young, increasingly affluent demographic and a burgeoning middle class, the demand for international wine and spirits is growing at an impressive rate. The Interwine Hanoi Roadshow is designed as a focused, high-impact one-day trade event intended to bridge the gap between global producers and local stakeholders. Whether you are a winery looking to introduce a new vintage or a spirits brand seeking to establish a presence in the regional hospitality sector, this roadshow offers a curated environment for meaningful professional engagement.
By participating, you gain direct access to an audience comprised of key Vietnamese importers, distributors, regional retailers, and high-level decision-makers from the hospitality (HoReCa) sector. Unlike larger, general exhibitions, this roadshow focuses on quality interactions, allowing for in-depth discussions regarding supply chain logistics, distribution partnerships, and consumer preferences specific to the Vietnamese palate.
Why Vietnam is the Next Strategic Frontier
For international wine and spirits professionals, Vietnam represents a unique landscape. The urbanization of major centers like Hanoi and Ho Chi Minh City has fueled a sophisticated cocktail culture and an appreciation for premium wine labels. Our roadshow aims to demystify this entry point. By leveraging the momentum built during the 37th Interwine in Guangzhou, exhibitors can pivot directly to the Vietnamese market with the brand awareness and professional network established during the flagship event.
For those who prioritize efficiency, this roadshow is an essential business instrument. Instead of navigating the complexities of independent market entry, participants can leverage the established framework of Interwine. We facilitate the logistical connections and provide the platform necessary to engage with verified local buyers, ensuring that your time in Hanoi is spent effectively building relationships that drive long-term revenue growth.
Maximizing Your ROI: The Dual-Event Advantage
The primary advantage of this offer is the integration of two distinct market entry points. The 37th Interwine serves as your hub for the broader Asian market, offering exposure to thousands of Chinese buyers. By acting before August 31, the Hanoi Roadshow becomes a value-added extension of your strategy. This approach allows for a synchronized market entry, where marketing efforts and product launches can be leveraged across multiple regional events.
We encourage all exhibitors to finalize their bookings early. The logistical coordination required to ensure a successful roadshow experience requires lead time. By securing your spot at the Guangzhou flagship event, you are not only guaranteeing your participation in a world-class exhibition but also securing a strategic foothold in one of Southeast Asia's most promising beverage markets. Whether your goal is to sign new distribution agreements or to gain first-hand insights into local consumer trends, this combined approach provides the highest density of opportunity for your international brand.
Preparing for Success in Hanoi
To ensure your success at the Hanoi Roadshow, we recommend that all participating brands bring localized promotional materials and, if possible, personnel capable of facilitating nuanced business conversations. While we provide the bridge, the impact is determined by your team's ability to communicate your brand story to potential partners. Understanding the specific regulations and distribution channels within Vietnam prior to your arrival will further differentiate your brand in a competitive environment.
Our team is committed to ensuring that the roadshow remains a focused, B2B-centric environment. We handle the orchestration, from local partner invitations to venue management, leaving you to focus on the essential task of relationship building. As we look toward November 2026, the convergence of the Guangzhou exhibition and the Hanoi roadshow represents a comprehensive strategy for those serious about their presence in the Asian wine and spirits sector. Do not miss the chance to align your regional strategy with these flagship events. Confirm your booth by the August 31 cutoff and prepare to scale your operations into the vibrant Vietnamese marketplace.
Key Takeaways
- —Confirm your booth at the 37th Interwine by August 31 to receive a complimentary pass to the Hanoi Roadshow.
- —The 37th Interwine takes place in Guangzhou from November 16-18, 2026.
- —The Hanoi Roadshow is scheduled for November 20, 2026, targeting importers, distributors, and HoReCa buyers.
- —Vietnam is identified as a fast-growing market with increasing demand for international wine and spirits.
- —The event is designed for high-impact, focused B2B networking to facilitate market entry.
- —Early registration is essential for logistical coordination and optimal exhibition placement.
Frequently Asked Questions
What is the deadline to qualify for the complimentary Hanoi Roadshow?
To qualify for the complimentary invitation to the Hanoi Roadshow, exhibitors must book and confirm their booth at the 37th Interwine & Spirits Asia in Guangzhou no later than August 31, 2026.
Who should attend the Hanoi Roadshow?
The roadshow is designed for international wine and spirits producers who are already exhibiting at the 37th Interwine and are looking to expand their professional network into the Vietnamese market, specifically connecting with local importers, distributors, retailers, and HoReCa industry professionals.
What is the date of the Hanoi Roadshow?
The Interwine Hanoi Roadshow is scheduled to take place on November 20, 2026, shortly after the conclusion of the main 37th Interwine exhibition in Guangzhou, which runs from November 16-18, 2026.
What are the primary benefits of attending this roadshow?
Participants benefit from direct access to a curated audience of key Vietnamese trade stakeholders in a focused environment. It allows for efficient business matching, reduced market entry friction, and the ability to leverage existing marketing momentum from the Guangzhou exhibition.
Is the Hanoi Roadshow open to the public?
No, the Interwine Hanoi Roadshow is a dedicated B2B trade event. Attendance is restricted to industry professionals, including international exhibitors, local Vietnamese importers, distributors, and representatives from the hospitality and retail sectors.
